David Edelman speaking online for Embry-Riddle

The next Worldwide College of Business Vantage Point Speaker Series event welcomes executive advisor and Harvard Business School senior lecturer David Edelman on May 17, 2022 at 6 p.m. ET. 

Register now to attend this free live webinar.

Building the ‘Perfect’ Customer Experience

We can all spot a bad customer experience when we see one — but what about a great experience? In this era of digital adoption and personalization, the ideal Customer Experience (Cx) journey looks different for everyone, and businesses are tasked with delivering the right experience at the right time in the right way. In this live webinar, you’ll hear from David Edelman, a marketing thought leader and digital transformation expert. David will share how digital transformation is the key to building a more personalized customer experience, why Cx matters in every industry – and particularly in aviation and aerospace – and why you can expect your own career to influence the customer experience journey. 

About the Speaker

David Edelman is a sought-after advisor on digital transformation and marketing strategy. He is the developer of foundational business concepts, including “The Customer Decision Journey” and “Segment-of-One Marketing.” Most recently, he guided Aetna (now part of CVS Health) through becoming a digitally-oriented, customer-centric enterprise. Before Aetna, David built practices for The Boston Consulting Group, Digitas and then for McKinsey & Company, focusing on global digital transformation.

David has been recognized by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives.” His writing and work have attracted over 1.1 million followers to his LinkedIn blog, and he has delivered dozens of keynote presentations at conferences around the world.

Currently, David is a Senior Lecturer in Marketing at Harvard Business School. He also advises CEOs and CXOs in Health and Marketing Services, focusing on where AI and personalization unlock transformational opportunities.

David holds an AB in Economics and an MBA, both from Harvard University.

About Vantage Point

The Vantage Point series was created to offer a platform for thought leaders from around the globe to discuss topics that impact and improve business and organizational performance, as well as lead to personal growth.

"Embry-Riddle is in a unique position to establish a series such as this," said Dr. Maneesh Sharma, Dean of Worldwide's College of Business. "We have a worldwide platform that few institutions can match, and we want to break new ground in a positive way by creating a series that strengthens our direct connection to industry."

Watch Previous Vantage Point Sessions